From Screen to Scene: The Impact of Commercial Printing on Brand Credibility

In a world where everything is digital, physical touchpoints make a great impression on your customers and the public at large. High-quality printed materials leave a lasting effect on your brand image and boost credibility with potential customers, members of the community and internal stakeholders. This is especially true for businesses that have a unique identity to convey. A well-made poster, banner, business card or newsletter is a cost-effective way to get your name out there and stand apart from the crowd.

Commercial printing is a specialized form of print production that uses different methods than your standard home printer. It can include the production of brochures, flyers, posters, newsletters, magazines, books and packaging. It also encompasses larger prints such as banners, signs and point of sale (POS) displays. Unlike desktop printers, commercial printing uses a range of specialized production equipment for larger prints.

Most businesses use commercial printing services to produce marketing and advertising materials. Research has shown that people are 70% more likely to remember and recall a print advertisement than a digital one. When used in combination with other forms of marketing, this makes it a powerful tool for building brand awareness and driving sales.

Businesses will often create event programs, invitations, tickets and signage to support events they organize. Commercial printing companies can also assist with direct mail campaigns by creating postcards, catalogs and other marketing materials that are sent directly to potential customers in their mailboxes.

Many commercial printers can also provide assistance to ad agencies by capturing the look and feel of mock-ups, samples and other materials that are designed for clients. This is a key process that can save time and resources by streamlining the ideation and execution of creative concepts.

Another important use of commercial printing is to produce informational and instructional materials. This includes anything from factual reference books and educational textbooks to user manuals and guides. Businesses will often use this type of print to distribute to customers or employees to help educate them on new products, services and policies.

Finally, some of the most common commercial printing uses are point-of-sale (POS) materials and retail packaging. This can be in the form of a display stand, shelf talkers or customized product packaging. Businesses will often use a multivariate testing approach to measure the performance of multiple versions of their print assets. This can be a simple A/B test that compares two versions of the same piece or a more sophisticated and in-depth multivariate testing method. This allows for a greater level of understanding of what elements are performing best and how to optimize future print campaigns. Regardless of the size or scope of your next commercial printing project, the best Orlando printing company will have you covered with quality work and fast turnaround. Contact a print company today to learn more about how they can help you with all your custom print projects.