When it comes to design, a good rule of thumb is to avoid clutter. It is easy to include too many elements and end up with a card that does not read well at first glance. Choose a typeface that has a CMYK color model, is at least 8 points in size, and includes the main copy 5 mm from […]
While creating a brand identity is an important aspect of any marketing plan, business branding is a deliberate process. Essentially, business branding is a strategy that defines an overall image for the company, and then communicates that to the market. When done well, business branding helps businesses rise above the competition and attract qualified clients. In addition, it establishes credibility […]
There are many benefits to indoor signs for businesses. Not only do they advertise, but they also help promote a business. These signs are great for businesses that have customers in the same location. Wayfinding signs are especially helpful since they help people find their way around the business. They can help businesses increase traffic flow and increase employee efficiency. […]